Tim Cuff has been a photographer since his teens. An honours degree, majoring in documentary photography, was followed by 20 years of publications in the UK national newspapers and magazines, with regular commissioned work coming from the Sunday Times and the BBC.

Moving to the top of New Zealand's South Island in 2006, he quickly established a reputation as the region's foremost freelance editorial photographer and videojournalist.

In 2011 he won the Photostory category at New Zealand Geographic's Photographer of the Year awards, with a photo-essay on a mass whale stranding. Consistently producing images of the highest standard has resulted in continued success in this prestigious competition, being a finalist in 2012, 2014 and 2016. He was Highly Commended after being short-listed in the 2013 Canon Media Awards (a rare acheivement for a freelance) for a series of pictures of devastating floods that struck the Nelson region.

Tim's pictures appear in a broad variety of publications including the NZ Herald, North & South, NZ Geographic, NZ Listener, AA Directions, Woman's Day, Woman's Weekly, NZ Farmers Weekly, Australia & New Zealand (UK). Corporate clients include Nelson City Council, Consumer New Zealand, Sealord, the Cawthron Institute, Port Nelson and the Australian consumer organisation Choice.

News videos for the NZ Herald, information videos for Nelson City Council and corporate/web videos for a number of other clients are regularly commissioned.