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Tim Cuff has been a photographer since his teens. An honours degree, majoring in documentary photography, was followed by 20 years of publications in the UK national newspapers and magazines, with regular commissioned work coming from the Sunday Times and the BBC.     

Moving to the top of New Zealand's South Island in 2006, he quickly established a reputation as the region's foremost freelance editorial photographer and videojournalist.

In 2011 he won the Photostory category at New Zealand Geographic's Photographer of the Year awards, with a photo-essay on a mass whale stranding. Consistently producing images of the highest standard has resulted in continued success in this prestigious national competition, being a finalist in 2012, 2014, 2016-19. He was Highly Commended after being short-listed in the 2013 Canon Media Awards (a rare achievement for a freelance) for a series of pictures of devastating floods that struck the Nelson region. He was short-listed for three categories of the 2017 awards, as well as being a finalist yet again the 2020 Voyager Media Awards.

Tim's pictures have appeared in a broad variety of publications including the NZ Herald, North & South, NZ Geographic, NZ Listener, AA Directions, Woman, Haven, NZ Farmers Weekly, Australia & New Zealand (UK). Corporate clients include Nelson City Council, Consumer NZ, Sealord, Port Nelson, forestry company OneFortyOne, NZ Coastguard and the Australian consumer organisation Choice.   

News and feature videos for the NZ Herald, Nelson City Council and corporate/web videos for a number of other clients are regularly commissioned. Community-oriented work has become more of a focus in recent years with involvement in a number of exhibitions and working closely with Nelson-based arts organisations such as Make/Shift Spaces and the Voice Collective.

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